eartocl的部落格

Very peradventure the coolest new facet of Google Checkout are the wizard badges that be on the AdWords ads on Google.com. These are icons that, once you've set everything up right and the starts file up, make clear to the planetary that you are a Google Checkout trade.

You can see what the Google Checkout badges exterior same by watching the demo, Why Google Checkout? on Google's site:

Why is this important? Google's thinking seems to be that by leverage its brand, consumers will start off to holding Google more than the existent commercial. And by dominant the mortal suffer on bourgeois websites, concerted next to an astonishingly simple checkout manoeuvre (not to a certain extent one click, but euphemism immediate) consumers will start to "feel good" just about purchasing through with Google ... which will, in turn, direct driving force more income finished participating websites.

Consumers will start off to manifestation for - and property - that lilliputian Google Checkout deity. And that means, for you: more than qualified clicks, a superior transformation (customers cognise that within is something to buy on your website) and, ultimately, more gross sales.

I accept that, in the longitudinal run, this plan of action will toil. Merchants that hype with AdWords (as a figure of the commerce strategies suggest, i.e. Google Cash ) that don't use Google Checkout will end up gainful more per sale: highly developed CPC's, belittle conversions, and complex processing fees ... will mingle to actuation those companies to Google Checkout ... or out of AdWords completely.

Will this scheme succeed? Only time will let somebody know. However nowadays I'm sporting that, to be a practicable AdWords competitor, Google Checkout will be compulsory. Are you in order for the challenge?